Women's Aid - Look At Me

It’s easy to ignore domestic violence when it’s not affecting you. But we have to pay attention to the problem to stop it. 

Our digital posters used cameras in the screen and facial recognition tech to demonstrate this. If people ignored the bruised victim, her condition stayed the same. But when they faced her, the cuts and bruises faded until she was completely healed. 

The campaign was covered in news around the world, reaching over 300 million people in 20 countries. Not bad for a poster.

Shot by Rankin. Extremely difficult tech bit by Dino Burbidge.