Women's Aid - Look At Me

It’s easy to ignore domestic violence when it’s not affecting you. But we have to pay attention to the issue to stop it. 

Our digital posters used cameras in the screen and facial recognition tech to demonstrate this. If people ignored the bruised victim, her condition stayed the same. But when they faced her, the cuts and bruises faded until she was completely healed. 

Shot by Rankin. Tech by Dino Burbidge.