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WOMENS AID

WOMENS AID - LOOK AT ME

It’s easy to ignore the signs of domestic violence. But we have to pay attention the problem to stop it. 

Our digital outdoor ads demonstrated this using facial recognition tech. When you looked at the woman onscreen, her cuts and bruises began to heal.

The campaign was covered in news around the world, reaching over 300 million people in 20 countries.

Agency - WCRS

Creatives - Mike Whiteside & Ben Robinson

ECDs - Ross Neil & Billy Faithfull

Tech stuff - Dino Burbidge

Photographer - Rankin